Twitter has been around for a few years now and there are millions of people using the site every day. It’s a great way to market your music or any other product and build a connection with your friends or potential fans. Most music artists coming up use twitter incorrectly, though. How many times have you logged onto twitter and ignored all the random music artists constantly posting links to their music annoying you? Sadly this is the case with most music artists today.
Just in case you’re not on Twitter, this article will start by giving you a basic overview of how you can get a twitter account and use it to successfully market your music. The key to twitter marketing is to engage your followers with good content. This is actually how you succeed with any type of social media.
So to begin with, go to Twitter.com and sign up for new account. Make sure to choose a twitter username that is close to your artist or group name. If there’s more than one person in the group, you might consider having a separate twitter account for each member of the group and having them all connected with a couple of letters about your group. For example, if your group name is “the Devils” you could make everybody’s twitter name something like @YourName-Devils. Be careful though, because twitter has a maximum number of characters each username can be.
When setting up your profile make sure you choose a twitter profile picture that is eye-catching and, hopefully, a close up of your group or your face. For your biography give a short clean description of what your music sounds like. People should be able to tell your style of music from these couple of lines. You can also mention an upcoming release that you have coming out or some other project that you’re working on. Also be sure to enter your personal music website. If you’re only using Facebook pages and ReverbNation pages as your websites, that’s another problem altogether. We’ll cover this topic more fully in another post. Having your own music site is important.
Once you’ve created a twitter account it’s usually a good idea to try and get some followers. The best way to gain followers on twitter is to go and follow other people. Most Twitter users will follow you back if you follow them and they think your Twitter feed [your series of tweets] will be interesting. Go to the Twitter page of some music artists that sound like you or have a similar style to you and check out their twitter followers. Make sure not to check out who they follow, but the people that are actually following them. Go through this list and just randomly follow the people that are following that particular famous artist. This is a good way to get fans that already like your style of music and may be more open to hearing what you’ve got.
Now it’s time to start the actual tweeting. Twitter is basically one big conversation. You can talk about anything you want, but you would be best in keeping it relevant, and useful. The best twitter accounts are those that provide value to their followers by sharing interesting links, videos, pictures and other good content. So if your rap artist, you should be tweeting new music that you like, music news, stuff that interests you and things like that. Make your twitter feed interesting for people to read and make it so that people get used to clicking on your links. Once people believe that you provide really good content through your Twitter stream, even if you tweet links about your own music people will check it out. This is how to build fans and followers on twitter.
It’s important to engage with people and potential fans as well. Remember twitter is a conversation, not a one-way talk. Answer your followers questions, ask them questions, and join in on conversations. It’s important to build a relationship with people on twitter. It is WAY too easy for people to ignore all your tweets. There’s just way too much information out there. But if they are engaged with you (you actually deal with them like you know them personally) they’re much more likely to read your tweets, and not skip them over.
A good general ratio of how many tweets should be useful, interesting links and continuing a conversation versus how many tweets are about your own music is something like 10:1. For every 10 tweets that you have, only one of them should be an advertisement about your own music. This may seem like a lot but can be pretty easy if you use tools to automate. Check out things like TweetDeck, socialoomph and other websites that help schedule tweets for the future. Don’t be annoying and don’t be spammy and you’ll be able to grow your followers and fan base on twitter and market your music effectively.
Do you have any interesting tips for using twitter to promote your music? Share them below. And if you found this post useful, please like it on facebook, tweet it or share it!