Posts Tagged ‘Music Marketing’

Check This Ish Out – 9/13/2012

Wussup fam,

Wanted to let you all know about some of the different stuff that we’ve been checking out lately. Enjoy

 

Videos

Jeremy Ellis on Maschine

Bob Baker – Facebook Tips and Tricks

AGTV – Bob Baker – Facebook Tips and Tricks from Artist Growth on Vimeo.

Articles/Blog Posts

13 Do’s and Don’ts fo Performing at Open Mics
How to Make Lots of Money Selling Your Merchandise
What Record Labels Are Looking For When Scouting Artists
8 Ways To Compose Music More Effeectively
How To Book Your First Live Show
Get More People Out To Your Shows

Books

Guerilla Music Marketing Online – Bob Baker (Affiliate Link)

This is the last music marketing book I finished (Im reading the one below now). This is a great book that pretty much delves into a lot of different areas when it comes to marketing your music online. It’s not that long of a read and has lots of great information for beginners and experienced musicians. I highly recommend you read this book if you’re an independent artist. Bob Baker (the author) is a legend in the independent DIY music marketing industry. It’s definitely worth checking out. Here are the different chapters of the book:

Section 1: Laying the Foundation for Online Music Promotion
Section 2: Creating a Highly Effective Artist Web Site
Section 3: Promoting Your Music Across the Internet
Section 4: Making the Most of Social Media and the Interactive Web
Section 5: Powerful Music-Specific Sites & Online Services You Need to Know About

Definitely get this book. It’s a good read and has lots of tips, resources and information.

 

Music Success in 9 Weeks – Ariel Hyatt (Affiliate Link)

This is the music marketing book I am reading now. I’ve always been a fan of Ariel from CyberPR as well. This book is a great book, especially for anyone starting out online. Ariel lays out a week-by-week plan of things for you to focus on if you’re about to release some music. I’ll post more here about the book when I’m done reading it, but from what I’ve read so far I’d recommend it, especially to beginners to music marketing. Here’s a list of the chapters in this book:

Week 1: Setting Goals
Week 2: The Pitch
Week 3: Your Website
Week 4: Social Media Primer
Week 5: The Musician’s Guide To YouTube
Week 6: Blogging
Week 7: Your Newsletter
Week 8: Creating a Continuum Program
Week 9: The Real World


That’s all for now. I’ll be back next week (hopefully) with some more cool shit.

Great Music Websites to Help You Promote Your Music

the Internet has become a very powerful force in any business, especially the Music Business. There are many great websites out there that you can use to help promote your music. It’s important to make sure that your songs are everywhere they possibly can be, for the greatest amount of exposure. But it doesn’t mean you can just put your music up and forget about it. You have to actively promote and work on promoting your music to the masses.

But there are tons of tools out there that you can use to make it easier for you. Some great websites have popped up within the last five years that make promoting your music and become successful online, that much easier. Here’s a short collection of sites that can help you get your music out there. There are many, many others, but here’s a few.

ReverbNation: ReverbNation.com is a great website with lots of tools designed to help musicians make money from their music on the Internet. Also a great place to gain fans, organize fans and keep in touch with them. Go to www.reverbnation.com and sign up for a free account. They allow you to upload pictures, biographies, press quotes, songs, videos and much much more. They also have great widgets that you can place on other websites like Facebook, your own website and blogs. They’ve also got a great charts system that takes into account all the local artists from your city and ranks you in relation to them.

BandCamp: BandCamp.com is another great website that allows you to upload your music for people to download. It’s got a very simple sort of interface where you can upload pictures, singles and even full albums. They also give you widgets where people can download your music from bandcamp on other websites. The great thing about BandCamp, like ReverbNation, is that you can set it so people have to enter their e-mail address to be able to download your music. This is a great way to collect e-mail addresses of your fans seeking stay in touch with them.

Jango: Jango.com is an online streaming radio website that caters to independent music. You can sign up for an airplay account (http://airplay.jango.com) and upload your pictures and music to the website. You can then actually pay a monthly fee to have your music played to various music fans around the world. It’s a great solution to get your music in front of the years of tons of new fans. What happens, is it potential fan will be listening to music from a major artist that they like, and if you think that your music sounds similar to that major artist, it will be played on the radio station right after that. This is a very powerful tool for gaining new fans.

The key to any of these websites is that you actively promotes your music. You can’t just upload your music and hope people will search for and find you. You have to actually promote your music to fans using these tools. These tools simply make it easier for you. This isn’t an exhaustive list, but should be a good start for new music artists.

Using Twitter to Market And Promote Your Music

Twitter has been around for a few years now and there are millions of people using the site every day. It’s a great way to market your music or any other product and build a connection with your friends or potential fans. Most music artists coming up use twitter incorrectly, though. How many times have you logged onto twitter and ignored all the random music artists constantly posting links to their music annoying you? Sadly this is the case with most music artists today.

Just in case you’re not on Twitter, this article will start by giving you a basic overview of how you can get a twitter account and use it to successfully market your music. The key to twitter marketing is to engage your followers with good content. This is actually how you succeed with any type of social media.

So to begin with, go to Twitter.com and sign up for new account. Make sure to choose a twitter username that is close to your artist or group name. If there’s more than one person in the group, you might consider having a separate twitter account for each member of the group and having them all connected with a couple of letters about your group. For example, if your group name is “the Devils” you could make everybody’s twitter name something like @YourName-Devils. Be careful though, because twitter has a maximum number of characters each username can be.

When setting up your profile make sure you choose a twitter profile picture that is eye-catching and, hopefully, a close up of your group or your face. For your biography give a short clean description of what your music sounds like. People should be able to tell your style of music from these couple of lines. You can also mention an upcoming release that you have coming out or some other project that you’re working on. Also be sure to enter your personal music website. If you’re only using Facebook pages and ReverbNation pages as your websites, that’s another problem altogether. We’ll cover this topic more fully in another post. Having your own music site is important.

Once you’ve created a twitter account it’s usually a good idea to try and get some followers. The best way to gain followers on twitter is to go and follow other people. Most Twitter users will follow you back if you follow them and they think your Twitter feed [your series of tweets] will be interesting. Go to the Twitter page of some music artists that sound like you or have a similar style to you and check out their twitter followers. Make sure not to check out who they follow, but the people that are actually following them. Go through this list and just randomly follow the people that are following that particular famous artist. This is a good way to get fans that already like your style of music and may be more open to hearing what you’ve got.

Now it’s time to start the actual tweeting. Twitter is basically one big conversation. You can talk about anything you want, but you would be best in keeping it relevant, and useful. The best twitter accounts are those that provide value to their followers by sharing interesting links, videos, pictures and other good content. So if your rap artist, you should be tweeting new music that you like, music news, stuff that interests you and things like that. Make your twitter feed interesting for people to read and make it so that people get used to clicking on your links. Once people believe that you provide really good content through your Twitter stream, even if you tweet links about your own music people will check it out. This is how to build fans and followers on twitter.

It’s important to engage with people and potential fans as well. Remember twitter is a conversation, not a one-way talk. Answer your followers questions, ask them questions, and join in on conversations. It’s important to build a relationship with people on twitter. It is WAY too easy for people to ignore all your tweets. There’s just way too much information out there. But if they are engaged with you (you actually deal with them like you know them personally) they’re much more likely to read your tweets, and not skip them over.

A good general ratio of how many tweets should be useful, interesting links and continuing a conversation versus how many tweets are about your own music is something like 10:1. For every 10 tweets that you have, only one of them should be an advertisement about your own music. This may seem like a lot but can be pretty easy if you use tools to automate. Check out things like TweetDeck, socialoomph and other websites that help schedule tweets for the future. Don’t be annoying and don’t be spammy and you’ll be able to grow your followers and fan base on twitter and market your music effectively.

Do you have any interesting tips for using twitter to promote your music? Share them below. And if you found this post useful, please like it on facebook, tweet it or share it!