Twitter has been around for a few years now and there are millions of people using the site every day. It’s a great way to market your rap beats, music or any other product and build a connection with your friends or potential fans. Most music artists coming up use twitter incorrectly. How many times you get on twitter and seen some random music artist constantly posting links to his music annoying you? Sadly this is the case with most music artists today.

Just in case you’re not on Twitter, this article will start by giving you a basic overview of how you can get a twitter account and use it to successfully market your music. The key to twitter marketing is to engage your followers with good content. Indeed, this is how you succeed with any type of social media.

So to begin with, go to www.twitter.com and sign up for new account. Make sure to choose twitter username that is close to your artist or group name. If there’s more than one person in the group, you might consider having a separate twitter account for each member of the group and having them all connected with a couple of letters about your group. For example, if your group name is “the Devils” you could make everybody’s twitter name something like @YourName-Devils. The careful though, because twitter has a maximum number of characters each username can be.

When setting up your profile make sure you choose a twitter profile picture that is eye-catching and, hopefully, a close up of your group were your face. For your biography give a short clean description of what your music sounds like. People should be able to tell your style of music from these couple of lines. You can also mentioned an upcoming release that you have coming out or something that you’re working on. Also be sure to enter your personal music website. If you’re only using Facebook pages and reverb nation pages as your websites, that’s another problem altogether.

Once you’ve got a twitter account it’s usually a good idea to try and get some followers. The best way to gain followers on twitter is to go and follow other people. Most Twitter users will follow you back if you follow them and they think your timeline [your series of tweets] will be interesting. Go to the Twitter page of some music artists that sound like you or have a similar style to you and check out their twitter followers. Make sure not to check out who they follow, but the people that are actually following them. Go through this list and just randomly follow the people that are following that particular famous artist. This is a good way to get fans that already like your style of music it may be more open to hearing what you’ve got.

Now it’s time to start the actual tweet. Twitter is basically one big conversation. You can talk about anything you want, but you would be best in keeping it relevant, and useful. The best twitter accounts are those that provide value to their followers by treating interesting links, videos, pictures and other good content. So if your rap artist, you should be tweeting new music that you like, music news, stuff that interests you and things like that. Major twitter timeline interesting for people to read and able to get used to clicking on your links. Once people believe that you provide really good content through your Twitter timeline, even if you tweet links about your own music people will check it out. This is how to build fans and followers on twitter.

A good general ratio of how many tweets should be useful, interesting links versus how many tweets are about your own rap beats or music is something like 10:1. For every 10 tweets that you have, only one of them should be an advertisement about your own music. This may seem like a lot but can be pretty easy if you use tools to automate. Check out things like TweetDeck, socialoomph and other websites that help schedule tweets for the future. Don’t be annoying and don’t be spamming and you’ll be able to grow your followers and fan base on twitter and market your music effectively.